DENSO Philosophy & Vision

The DENSO Philosophy guides our corporate actions, ensuring that we will continue to be trusted by people around the world. Our vision is for a safer and more eco-friendly future

DENSO Philosophy

Contributing to a better world by creating value together with a vision for the future.

Management Principles 

  1. Customer satisfaction through quality products and services.
  2. Global growth through anticipation of change.
  3. Environmental preservation and harmony with society.
  4. Corporate vitality respect for individuality.  

Individual Spirit

  1. To be creative in thought and steady in action.
  2. To be cooperative and pioneering.
  3. To be trustworthy by improving ourselves

DENSO Group Long-term Policy 2030

Bringing hope for the future for our planet, society and all people

Our Goal for 2030

A company that continuously generates value to enrich mobility that achieves sustainability, happiness and peace of mind for everyone


Lasting vitality for the environment

Contribute to sustainability by increasing efficiency and reducing environmental impact

Peace of mind

Providing a sense of wellbeing 

Contribute to future mobility that is safer, more comfortable and convenient for everyone


Making a difference 

Contribute to happiness for everyone through inspiring value-added offering


Approach and attitude for achievement of goals


Work hand and hand with diverse partners 

  • Contribute to a work mobility
  •  Cultivate relationships to address shared goals
  •  Explore new business field


Deliver value for all people worldwid

  • Take the initiative in environmental stewardship
  • Provide mobility for all people
  • Make smart functionality standard


Earn people’s confidence by offering value that transcends expectations

  • Generate value that addresses latent needs 
  • Mobilize comprehensive technological capabilities 
  • Assert a commanding edge in manufacturing 

Passion & Initiative:

A proactive sense of commitment to challenge for a bright future

DENSO Spirit

A spirit of foresight, credibility and collaboration

The DENSO Spirit expresses values and beliefs shared by our employees around the world that have driven us to contribute to the automotive industry and society as a whole since our establishment in 1949.